Headless commerce, mindful customer experiences
“In eCommerce, going headless is the practice of separating a store’s frontend architecture from its backend. It’s a split that gives brands more flexibility and agility to build mindful experiences across numerous platforms, all without requiring technical, time-consuming changes to backend components like inventory and payments. According to Forbes, more than $1.65 billion in funding was raised for headless commerce architecture technology in 2020-2021 alone. This goes to show that this isn’t just a buzzword, but is in fact changing eCommerce customer experience (CX) as we know it.”