The Content Strategist: 4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research
“The COVID-19 pandemic didn’t just alter the way we work; it also changed how we connect with one another. With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience.
“Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing.”