Jaguar Land Rover
Overcoming the automotive triple threat
This was a really interesting article to write. I’m constantly fascinated by the future of mobility and the threats facing the automotive industry. Transport as a service is something all manufacturers need to start thinking about.
“How we get around is going to change profoundly in the next five years, despite some reluctance from both manufacturers and consumers to get behind the new technologies. It’s because the next steps are so disruptive that many manufacturers have been slow to take the necessary steps towards our future. It’s only recently that these companies have begun to see that their survival is based on embracing this technology.”
