I’m super passionate about seeing racing drivers succeed and giving them the tools they need to find success. That passion has seen Racing Mentor go from strength to strength over the last four years.

But behind my passion for motorsport are a few other things. While passion helps me stay interested, it’s my ambition, determination and work ethic that keeps the business driving forward.

The thing is, without passion, none of those things would matter. People who start businesses they’re not passionate about don’t last long. The interest wanes pretty quickly, even if they are determined and hard-working.

I think passion can be enough to make you succeed. You might have to work out the other stuff as you go but it’ll be your passion that helps you develop your work ethic. When you’re so driven to see something succeed out of a love of a topic, cause, product or industry, you’ll probably work harder than you ever could to reach your goals.

So how the hell do you work out what you’re passionate about?

I think it comes from taking a step back from what you currently do. Ignore everything you know about the world. What do you love? And if you could do anything, what would it be?

I looked at what I was doing in my spare time (watching F1 and writing things) and looked at what really fulfilled me (hearing people’s wins). It wasn’t a quick process and I was an F1 journalist long before I started Racing Mentor but, eventually, all those things I loved fell into place together.

Once you’ve worked out what it is you love, make a plan, then sit down and do the work. Sure, you’ll have to work some stuff out as you go but your passion will keep you striving for the next level.